Last Updated: December 15, 2024

Information We Collect

Information You Provide

When you use our services or contact us, we collect information you voluntarily provide, including:

Contact information (name, email address, phone number)
Transportation details (pickup/drop-off locations, dates, times)
Service preferences and special requirements
Payment information (processed securely through third-party providers)
Communication records and feedback

Automatically Collected Information

We automatically collect certain information when you visit our website or use our services:

Device information (IP address, browser type, operating system)
Usage data (pages visited, time spent, interactions)
Location information (when permission is granted)
Cookies and similar tracking technologies

How We Use Your Information

Service Provision

Process and fulfill transportation reservations
Communicate service updates, confirmations, and changes
Provide customer support and respond to inquiries
Coordinate with chauffeurs and manage logistics

Service Improvement

Analyze service usage and performance
Develop new features and improvements
Personalize your experience
Conduct quality assurance and training

Legal and Business Operations

Comply with legal obligations and regulations
Protect against fraud and security threats
Enforce our terms of service
Manage business operations and record-keeping

Cookies and Analytics

We use cookies and similar technologies to enhance your experience and understand how our services are used.

Google Analytics

We use Google Analytics 4 to analyze website usage and improve our services. This includes:

Page views and user interactions
Traffic sources and user demographics
Conversion tracking for bookings and inquiries
Website performance and optimization data

You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on .

Email Communications

We will send you emails related to your transportation services, including:

Booking confirmations and updates
Service reminders and notifications
Customer support communications
Important service announcements

You may opt-out of promotional emails at any time by following the unsubscribe instructions in the email or contacting us directly. Service-related communications are necessary for our business relationship and cannot be disabled.

Data Retention

We retain your personal information only as long as necessary to provide our services and comply with legal obligations:

Booking and service records: 7 years for business and tax purposes
Communication records: 3 years for customer service quality
Website analytics data: 26 months (Google Analytics default)
Marketing preferences: Until you withdraw consent

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

Access: Request a copy of the personal information we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your personal information (subject to legal obligations)
Portability: Request your data in a portable format
Objection: Object to certain processing of your information
Withdrawal: Withdraw consent for voluntary data processing

To exercise these rights, please contact us using the information provided below. We will respond to your request within 30 days.

Data Security

We implement appropriate technical and organizational measures to protect your personal information:

Encryption of sensitive data in transit and at rest
Regular security assessments and updates
Limited access to personal information on a need-to-know basis
Secure payment processing through certified third-party providers
Employee training on data protection and privacy practices

Contact Us

If you have questions about this privacy policy or wish to exercise your privacy rights, please contact us:

Email: info@truenorthvip.com

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable law. We will post any updates on this page and, if the changes are significant, we will provide additional notice through email or our website. Your continued use of our services after any changes indicates your acceptance of the updated policy.

Privacy Policy